Universitas Brawijaya Community Service Team led by Prof. Anang Sujoko, S.Sos., M.Sc., D.COMM provides concrete solutions in the form of forming a Digital Marketing Team for Pokdarwis (Tourism Awareness Group) of Gubugklakah Village.
The ‘Gubugklakah’ Digital Marketing Team was formed through a training and sharing forum attended by Universitas Brawijaya Community Service Team, Prof. Anang Sujoko (FISIP UB), Rachmad Andri Atmoko (UB Vocational Faculty), FISIP and Vocational Students. Meanwhile, from the Digital Marketing Practitioner side, Lalu Nurkholis (Bilibante Lombok Tourism Village) and 15 Pokdarwis representative members led by Heri Siswoyo (Secretary of Pokdawis Gubugklakah).
The spirit brought by the Digital Marketing Team is a triple-helix collaboration involving community organizations (Pokdarwis Gubugklakah), Digital Marketing Practitioners and Academics from Universitas Brawijaya.
This spirit is manifested in the membership of Gubugklakah Digital Marketing Team which consists of 5 representatives from Pokdarwis, 1 Digital Marketing Practitioner and 5 representatives of Universitas Brawijaya Academics consisting of teaching assistants and students.
The initial performance that will be carried out by the Gubugklakah Digital Marketing Team is First, activating and optimizing the Gubugklakah Tourism Village Website. Second, rearranging the Gubugklakah Tourism Village social media accounts for branding and marketing facilities. Third, managing the Gubugklakah visitor database for digital marketing.
The formation of Gubugklakah Digital Marketing Team is a series of Community Service activities that were previously carried out by FGD to mediate the revival of the new management structure of Gubugklakah Pokdarwis. This Community Service Program is under the auspices of the DRPM Universitas Brawijaya which receives funding from the DRTPM of the Ministry of Education and Culture. (*/UB PR/ Trans. Iir).
