Brawijaya University (UB) places the 12th best position for Instagram Social Media according to the UniRank institution based on ranking results in 2023.
Chairman of UPT Reputation, Adharul Muttaqin, S.T., M.T. explained that UniRank ranks universities based on internet traffic. Unirank is a name transformation from the previously known as 4ICU.
“In Unirank, there are details of the use of social media by world universities, such as Facebook, YouTube and also Instagram,” he explained.
The methodology used by UniRank is based on the data from internet traffic, majestic website indexers and most domain authority similar global rank.
Adharul added that the calculation process carried out by UniRank was based on the number of social media followers. “They rank the follower base, the more followers the better the ranking, the UniRank ranking can be used to see UB follower profiles, what videos or content have high engagement,” he added.
After knowing content that has high engagement, UB can use it to provide interesting information, knowledge as well as control the community. In today’s digital era, social media plays an important role since children read more news on social media than books.
Meanwhile, UB with 433,271 followers is in the top ranking together with Princeton University (405,994 followers); University of California, Los Angeles (386,304 followers); Bandung Institute of Technology (381,156 followers); Padjadjaran University (380,102 followers); University of Michigan (366,581 followers); Columbia University in the City of New York (350,822 followers); and The Ohio State University (348,471 followers). (OKY/UB PR/ Trans. Iir).
