In order to strengthen the positive image within higher education, especially the implementation of digital transformation and the integration of integrated bureaucratic services to facilitate access to public information, the Information and Documentation Management Officer (PPID) of the Information and Public Relations Division (DIK) of Brawijaya University (UB) again visited two governmen institutions, namely the Ministry of State Apparatus Empowerment and Bureaucratic Reform (Kemenpan RB) and the Central Information Commission (KIP), from Sunday to Monday (4-5/3). Of course, PPID UB’s visit also aims at supporting service programs related to public information throughout 2024.
So far, PPID Kemenpan RB’s own commitment is to provide quality public services through transformation and innovation related to capacity building, benchmarking, budget support and consequence testing. Capacity building is an effort to increase understanding regarding openness of public information through “PPID Sharing” activities for Kemenpan RB employees. The second is continual benchmarking through studies with PPID ministries and institutions (central/regional) that are considered to have the best reputation. The third step, which is no less important, is budget support for public service programs whose scope is also becoming wider and starting to shift into the era of digitalization. This can be allocated in the form of online interactions such as PPID Sharing to website development. Meanwhile, the last one is an effort to test the consequences and list public information from each work unit in line with the realization of bureaucratic reform.
One of the flagship programs of the Ministry of Administrative and Bureaucratic Reform is currently called “Ask about Kemenpan RB’s Policy” which is divided into different formats for each day (such as HR personnel day, public service day, bureaucratic reform day, institutional and governance day). This program is quite interesting since it aimed at reducing the density of face-to-face visits, especially for guests who want to come to the office, and this program has been transformed through online information services so that its implementation is faster and more efficient, even with online interaction, all guests also get comprehensive information, no more one by one. In addition, Kemenpan RB is also developing electronic services through PPID mobile, called the Lapor! application, Ppid livechat, supported by accelerating information on digital platforms such as updating websites and social media.
As a university that has now also transformed information services, UB also has various mechanisms for accessing public information, starting from the official website, UB apps/mobile via Gapura, UB Care services, Halo Selma to updating information via social media and direct message as a form of service interaction to the community as well as a means of communication for complaints, public appreciation and image of the university.
Simultaneously with the visit to the Central KIP, PPID UB plans to prepare a Public Information Openness (KIP) Ambassador selection program at the East Java provincial level this year. The aim is none other than expanding the information area which will not be limited to the scope of universities, but can reach levels of diversity (village, city, provincial communities) as well as stakeholders from government and private institutions. Handoko Agung Saputro as Central Commissioner welcomed the program, considering that UB had also contributed and made KIP achievements in previous years. He also suggested that in the future UB could look from various perspectives, especially in areas involving practitioners and popular community figures, especially in East Java, where individually they have the competence and ability to empower the surrounding environment by carrying out activities related to information openness so that it has a positive impact to society. “With this mechanism, it actually requires extra effort, but it cannot be denied that it has a very broad influence, where UB will become increasingly known in the regions and the East Java government will also get attention from people who previously did not know what public information openness is,” he said. [UB PR/ Trans. Iir]
