As an effort to realize its vision as a superior university that is globally competitive and based on moral and ethical values, Universitas Brawijaya (UB) continues to be committed to improving the quality of academic and non-academic services. One of the strategic efforts made is to hold an Excellent Service Training “Service From Heart” based on Emotional and Spiritual Quotient (ESQ) for Educational Staff.
This activity was organized by the Directorate of UB Human Resources in collaboration with the Bureaucratic Reform Unit (RB), on Tuesday (22/4) at the Ballroom of Ijen Suites Hotel, Malang. The training, which was attended by 112 participants from the Integrated Service Center and Integrated Service Unit, presented trainers from the ESQ Leadership Center who are experienced in building a service culture with an emotional and spiritual approach.
Head of the Bureaucratic Reform Unit, Dr. Ngesti Dwi Prasetyo, S.H., M.Hum., as the Head of the Activity Implementation, emphasized the importance of the role of educational staff in the Integrated Service Center (PLT) and Integrated Service Unit (ULT) as the main face of service in each work unit. Through the slogan “PLT ULT Works Faster, Works Greater”, Ngesti invited all educational staff to provide clean and sincere service. “Service must be provided with sincerity. This is the meaning of ‘Service From Heart’. A harmonious campus environment will only be created if every element in it has empathy, open communication, and integrity in working,” he said in the activity report.
In line with this, the Director of the Human Resources Directorate, Prof. Dr. Sukarmi, S.H., M.Hum., emphasized that professionalism in working needs to be accompanied by sincerity and heartfelt. “Our orientation in working and serving must be based on sincerity, not merely expecting points and coins,” she said in the opening of the event.
This training is specifically designed to improve the service capacity of Educational Staff, especially from the Integrated Service Center and Integrated Service Unit in UB. The materials provided include effective communication skills, self-identification and other people’s personalities, and the importance of building a positive impression in daily interactions. Participants are also invited to understand the basic values of excellent service, such as Respect, Empathy, Audible, Clarity, and Humble (REACH). These values are the foundation for creating services that are not only efficient, but also touching, both for students, lecturers, colleagues, and other stakeholders.
With this training, UB hopes to strengthen a humanistic and professional work culture, and emphasize its position as a center of higher education that prioritizes quality, service, and human values in every aspect of campus activities. [HR/RB/PON/UB PR/ Trans. Iir]
