UB Students Help the Development of Purworejo Village Tourism

Brawijaya University (UB) students who are members of the Students Build Village (MMD) program have again shown their contribution to village development. The UB 264 MMD group, consisting of 13 students, participated in community service in Purworejo Village, Ngantang District, Malang Regency.

The MMD program is an initiative of Brawijaya University to involve students in village development activities with the hope of providing solutions to problems faced by village communities. Through this activity, it is hoped that the potential of human resources (HR) and natural resources (SDA) in the village can develop optimally.

Purworejo Village, which is located on the slopes of Mount Kawi, has an area of 312,050 Ha and is divided into 4 hamlets, 23 RTs and 4 RWs. The majority of the population, as much as 80%, depend on their livelihood as farmers, especially in the production of superior shallots. However, this village also has tourism potential that has not been fully developed, such as the Sumber Seger Waras Baths.

Sumber Seger Waras Baths, which is located in Jeruk Hamlet, has attractive natural beauty with clear water sources and the beauty of the surrounding nature. However, this tourism still faces obstacles, especially in terms of cleanliness. Plastic waste such as drink bottles and food wrappers is often scattered around the location, reducing the beauty of this tourist spot.

In an effort to improve the quality of Sumber Seger Waras Baths, the 264 MMD UB Group routinely carries out rubbish cleaning activities every Saturday and Sunday. By bringing cleaning tools such as sickles and trash bags, they managed to collect the rubbish that was scattered throughout the tourist location.

This cleaning activity not only aims to maintain the cleanliness of tourist attractions, but also to make visitors aware of the important role of each individual in preserving the environment. By maintaining cleanliness, it is hoped that Sumber Seger Waras Baths will become an increasingly popular tourist destination.

Not only in the cleanliness aspect, students also play an active role in promoting Sumber Seger Waras Baths through social media platforms such as Instagram and TikTok. By utilizing digital marketing, they hope to increase the tourist attraction among the wider community, so that it can have a positive impact on local economic development, especially in Purworejo Village.

The active participation of students in the MMD UB program not only creates a positive impact on village communities, but also proves that the role of students can bring real change in regional development. It is hoped that Purworejo Village can become an example for other villages in optimizing tourism potential to encourage economic growth and welfare of local communities. (Irvan/WDD/UB PR0/ Trans. Iir)