FIA UB students Helen Devia Faradilla, Janani Budi Daffa and Shafa Abid majoring in Business Administration won first place in the national level marketing plan competition (8/11/2020). The Today’s Marketing 2020 competition entitled “Digital Marketing as a strategy for UMKM players in facing the new normal policy” was held by UKM Indonesia Marketing Association (IMA) Sc Undip. The competition is an annual event that functions to accommodate students to increase their interest in marketing.
By using the funnel marketing method and SWOT analysis on the Internal Factors Analyst and External Factors Analyst (IFAS EFAS), as well as making a detailed budget. Helen and her team won 1st place out of 10 top finalists from UI, UNNES, Trisakti, UNDIP, Airlangga University and others. Winners get a plaque, e-certificate, a voucher from the sponsor, coaching money, and a certificate of appreciation. “Stay productive in the pandemic era, but don’t make us ‘productivity competition’, find your ways, stay health & save for UB friends. For a competition, effort is the most important, create a solid team, practice, and don’t give up, also thanks to Ei LAB and Mr. Brilly (my supervisor), “she concluded. [RHM / Humas UB/ Trans. Iir]