The Student Association of Business Administration Study Program in collaboration with Lippo Plaza Batu held market days to accommodate students in running businesses for the products they created. This event was held as an output from the final semester exam assignment for the entrepreneurship course for all students of the 2023 batch.
The Coordinator of Entrepreneurship Lecturer, Susilowati, S.AB.M.AB explained that this market day aims to improve the entrepreneurial abilities of Business Administration students at the Vocational Faculty of Universitas Brawijaya by selling innovative products made by themselves. In this event, Business Administration students from the Vocational Faculty of Universitas Brawijaya displayed various innovative products that they made themselves, ranging from food, drinks, to craft products.
“Market Days is an exhibition of work from the Entrepreneurship course as an application of collaborative methods and base projects with the idea of a one student one product program and only selected products are marketed on market day,” said Susilowati, S.AB.M.AB.
In this event, Business Administration students from the Vocational Faculty of Universitas Brawijaya succeeded in selling innovative products with a turnover of around IDR 9,500,000 (nine million five hundred thousand rupiah). This event was also attended by various parties, including teachers, employees, parents, invited guests, as well as alumni and students of Universitas Brawijaya.
It is hoped that this Market Days event can help students to improve their entrepreneurial skills, so that they can shape the character of Business Administration students at the Vocational Faculty of Universitas Brawijaya to become competent entrepreneurs. (*/OKY/PR/ Trans. Iir).