A team of students from the Faculty of Fisheries and Marine Sciences, Universitas Brawijaya (FPIK UB), namely M. Arifin Gymnastyar, Mayang Andi Tiara, Admiral Amin Supit, Syakir Ni’matullah, and Rosella Tiara created Hyper Strike, a fish bait product that is an innovative product in the field of capture fisheries, especially in fishing activities.
According to Arifin, the background of the Hyper Strike innovation began with data from the Ministry of Research and Technology which showed that 50% of Indonesians experience stress. One effective way to reduce stress, especially among men, is fishing. “We see a significant increase in the fishing trend. Based on Alibaba data in February 2024, searches for fishing bait increased to 500 thousand from the previous 400 thousand,” said Arifin. This fact encouraged the team to create environmentally friendly Essence and bait products that are safe for health because they are made from refined oil.
Hyper Strike presents an innovative product in the form of Essence Fish Addict which is expected to not only help recreational anglers, but also professional fishermen in increasing their catch.
The advantages of Hyper Strike products, in addition to being food grade with fruit and seafood distilled ingredients plus propylene glycol as a substitute for alcohol so that the fish caught do not leave residue and are safe for consumption.
“We hope that this product can open up new jobs for the local community and have a positive impact on the environment. In the future, we also plan a research to measure the effectiveness of this product in cultivation activities,” explained Arifin.
Hyper Strike has penetrated the sales market, the market price is IDR 35,000 – IDR 40,000 and has been sold throughout Indonesia. “Sales are made using the TikTok, Shopee, and Lazada marketplaces as well as several partners who sell our products offline. Every day we can get at least 50-100 piece orders,” added Arifin.
Arifin Gymnastyar added that the product has been registered with the Directorate General of Intellectual Property (DJKI) and NIB. “So after the trademark has been issued, our plan is to establish a PT,” he said.
Hyper Strike is a special bait formulation for fishing with a blend of anglers’ favorite essence oil aromas. This product successfully passed the P2MW (Student Entrepreneurship Development Program) Competition and appeared at the prestigious KMI (Indonesian Student Entrepreneurship) Expo 2024. The KMI Expo 2024 Competition was held at Halu Oleo University, Kendari, on October 21-26, 2024. This activity was attended by various universities from all over Indonesia that had previously been selected by the Directorate of Learning and Student Affairs (Belmawa).
Team preparation for the KMI Expo was carried out thoroughly one month before the competition. “We prepared everything well in advance, so there were no major obstacles during the preparation. However, the different temperature conditions in Kendari affected the team’s performance during the expo,” said Arifin.
Hyper Strike, created by FPIK UB students, proves that creativity and hard work can bring broad benefits, both for fisheries business actors and the surrounding community. Hopefully in the future, more students will be motivated to innovate and work for the progress of the nation. (dilla/OKY/UB UB PR/ Trans. Iir)
