Increasing the Number of Professors, UB Inaugurates Four UB Lecturers

Brawijaya University (UB) again confirmed four lecturers as professors, Sunday (24/9/2023) at the Samantha Krida Building.

The four professors who will be inaugurated are Prof. Dr. Ir. Pudji Purwanti, M.P. as the 17th active Professor at the Faculty of Fisheries and Marine Sciences (FPIK), the 180th active Professor at UB, and the 339th Professor of all Professors produced by UB.

Prof. Dr. Rofiaty, S.E., M.M. as the 23rd active Professor at the Faculty of Economics and Business (FEB), the 181st active Professor at UB, and the 340th Professor of all Professors produced by UB.

Prof. Dr. Ir. Kuswati, M.S. as the 19th active Professor at the Faculty of Animal Husbandry (FAPET) and the 182nd active Professor at UB, as well as being the 341st Professor of all Professors that UB has produced.

Prof. Dr. Dra. Asfi Manzilati, M.E. as the 24th active Professor at the Faculty of Economics and Business (FEB) and the 183rd active Professor at UB, as well as being the 342nd Professor of all Professors that UB has produced.

Prof. Dr. Rofiaty, S.E., M.M.

Prof. Dr. Rofiaty, S.E., M.M.

Business competition has entered the digital era and global competition. This condition requires business people to adapt to changes in the environment, both internal and external. Therefore, they must update their information to be able to adapt to these changes.

Even though they face many challenges, business actors must continue to be enthusiastic and have a high desire to achieve performance not only from a financial perspective, but also job satisfaction and prestige if they are successful.

Therefore, business people need to make new breakthroughs in order to survive, be highly competitive and sustainable.

One of these new breakthroughs uses the entrepreneurial flexible orientation model.

The entrepreneurial flexible orientation model is a concept developed by combining entrepreneurial orientation, flexibility, the ability to adapt to changing business environmental conditions, in realizing strategic agility and innovation to improve organizational performance.

Entrepreneurial Flexible Orientation is used to realize strategic agility and innovation to improve organizational performance.


Prof. Dr. Ir. Pudji Purwanti, M.P

Prof. Dr. Ir. Pudji Purwanti, M.P

Sustainable fisheries is a key word in fisheries development in the future. In this way, the use of fish resources is directed at producing optimum benefits, but must remain sustainable and fish stocks remain sustainable.

Therefore, the development of fishing fleets must be controlled effectively so that fish resources are utilized appropriately.

This is in accordance with the fact that around 60% of Indonesia’s 250 million population live in coastal areas and more than 7.5% depend on coastal areas for their livelihood (Putri & Idajati, 2021).

To maintain the continuity and sustainability of fisheries resources, commitment is needed from all parties (stakeholders) to maintain and manage the quality and carrying capacity of marine and coastal resources.

There are three important and key components in sustainable fisheries resource management, namely (1) the natural system or ecology, including fish, ecosystems and the biophysical environment (2) the human system, covering all activities of fishermen, fish processors, users, fisheries communities, social, economic and cultural environments and (3) fisheries management systems, including fisheries planning and policy activities, fisheries management and fisheries development.

In the past, the sea was often seen as a resource that was open to anyone (open access) and was shared property (common property).

The responsibility of fishermen and the fishing industry to manage resources is unclear, causing overfishing (Akoit & Nalle, 2018)

Alternative Livelihoods (MPA) are able to lead fishing households to achieve food security, social security and prosperity, as well as creating a balanced and sustainable bioeconomic environment.

“My future development of knowledge is to develop a “Household Economic Sustainability” model through appropriate technology to develop off fishing activities or Alternative Livelihoods that are in accordance with the availability of natural resources, human resources and physical resources,” said Prof. Dr. Ir. Pudji Purwanti, M.P.

In developing MPA in an area, an in-depth initial study of natural resources, human resources and physical resources is required to determine MPA activities that are appropriate to the conditions and availability of existing resources. In addition, awareness and assistance efforts are also needed in developing alternative livelihoods.

Participation from the government is very necessary to support the development of alternative livelihoods. Besides, in an effort to reduce pressure on the continuous use of marine resources, regulations from the government are needed which are implemented strictly in the management of fisheries resources.


Prof. Dr. Kuswati, MS: Three in One (MTO) Model Approach for Increasing Madurese Cattle Productivity.

Prof. Dr. Kuswati, MS

Cattle rearing in Madura is divided into two types, namely for meat production and breeding, and Sonok and Kerapan cattle for tourism and culture. As a contest cow that emphasizes the beauty of body shape, the selling price is high and the offspring will be sought after to become the next Sonok cow.

However, several studies suggest that Madurese cattle are suspected of inbreeding or consanguineous marriage, due to the absence of livestock imports from outside. This incident will reduce the performance of Madurese cattle. Improving genetic quality can be done using Artificial Insemination (AI) technology, but the success rate is still low.

Strategic steps are needed to increase productivity through technology integration with the Three in One (MTO) Model. This model is a modification and application of the classic concept of the 3 pillars of animal husbandry, namely breeding, feeding and management.

The model was designed with a 3 pillar approach, namely integration of morphometric and molecular aspects, reproduction and mapping of feed potential using satellite imagery. MTO is a strategic step with the hope of increasing the productivity of Madurese cattle in starting the formation of source clusters for seed and slaughter.

The MTO innovation is said to be able to increase the productivity of Madurese cattle morphologically to improve the performance of cows suitable for breeding, molecularly to select cows with the potential for better growth, increase the pregnancy rate of livestock supported by access to feed according to regional potential.


Prof. Dr. Asfi Manzilati, M.E: Single Contract (SYIRKAH) as a Model for Growing a Just and Sustainable Economy

Prof. Dr. Asfi Manzilati, M.E

A contract occurs because two or more parties agree. However, perfect contracts are not always formed, namely prosperity for the parties, including contracts in the agricultural sector and other contracts. This is triggered mainly by an imbalance in capacity and bargaining power.

As an illustration, there are various types of contracts agreed upon in the agricultural sector, including plasma core contracts, principal agent contracts, automatic agreement contracts, and various other types of contracts. Meanwhile, plasma core contracts are rarely used because they have many weaknesses, namely poor understanding of rights and obligations, the core company has not fully fulfilled its functions and obligations as expected, and there is no arbitration institution capable of mediating when disputes occur.

The Manunggal Contract Model (Syirkah) or MKM is based on a syirkah contract using a mechanism for sharing benefits and/or costs/risks between business actors proportionally. In this mechanism, there is linearity of benefits and/or costs/risks between parties. This will foster a sense of ownership and responsibility for the contract thereby maintaining economic sustainability.

The social dimension integrated into MKM fosters awareness among the parties, so that the benefits and risks are not only commercial (material) but also non-material. Appreciation for every contribution and a sense of ownership will produce equality and justice between parties. In turn, divine values that manifest in the value of trust will foster a just and sustainable economy. [Irene/Oky/ UB PR/ Trans. Iir]