Brawigiant Team Won the National First Place of the 14th PPM Business Case Competition

Brawigiant Team won the national first place at the 14th PPM Business Case Competition

Three students from the Faculty of Economics and Business, Universitas Brawijaya (FEB-UB) who are members of Brawigiant Team won first place at the 14th PPM Business Case Competition held by PPM School of Management. They are Chairuzzaky Rachman (Management 2021), Naufal Hanif Caesar Putra (Accounting 2021), and Baihaki Hylmi Habibi (Management 2021).

This championship was won after the team successfully presented the innovations and business solutions they created, in front of the judges in the final round on Wednesday (29/11/2023), in Jakarta.

“It feels really great to be able to win a business case competition of this magnitude with participants from various universities in Indonesia. Plus, the struggle is not easy because it costs a lot of thought, time and money. However, thank God, it all finally paid off,” said Chairuzzaky.

This competition was attended by 94 teams from various universities in Indonesia. This series of competitions has been held since September 2023 where participants send proposals to be reviewed by the jury. After that, the top 12 finalists were selected who were invited to the final round.

“In this final round we presented our innovation, followed by the “Golden Question” session. Furthermore, the four best teams were met in a tight question and answer session with a jury consisting of academics, company representatives and business practitioners,” he explained.

This competition has the theme “Innovative Marketing Tactics for Disrupting Established Brands in the Mineral Packaged Water Industry”. In this competition, participants are challenged to make innovations in developing marketing strategies in the bottled mineral water industry to attack established brands in the bottled mineral water industry.

The Brawigiant Team succeeded in winning first place by proposing an innovative strategy called “Sustainable Vision Strategy: Efforts to Make Bottled Mineral Water Products the Top-of-Mind AMDK Brand for Gen Z by Prioritizing Green Marketing”.

This strategy aims to attract young people so that they can make the Mineral Water Product the market leader for the Bottled Drinking Water (AMDK) brand with a sustainable approach. Their initiative created a positive impact and brought a breakthrough in the bottled water industry.

The winners of the 14th PPM BCC were: 1st place: Brawijaya University, 2nd place: Trisakti School of Management, 3rd place: Bandung Institute of Technology, and 4th place: Parahyangan Catholic University. [BT/Irene/ UB PR/ Trans. Iir]