Innovating Amidst Digital Revolution: How Do We Adapt?

The Faculty of Economics and Business, Universitas Brawijaya (FEB UB) held the 2024 International Conference in F Building, 7th floor, (4/6/2024). This event was attended by leading experts and practitioners in the fields of economics and business from within and outside the country.

The Dean of FEB UB, Abdul Ghofar, SE., M.Si., DBA., Ak., expressed his appreciation for the presence of two main speakers, namely Dr. Kilala Tilaar, CEO of Martha Tilaar Group, and Mariama Trawally Sawo, Financial Accountant at the University of the Gambia.

In his speech, the Dean underlined the importance of collaboration and exchange of ideas across borders to advance global economics and business. The presence of great speakers such as Dr. Kilala Tilaar and Mariama Trawally Sawo are valuable moments to deepen understanding of innovation and the dynamics of the digital economy.

Replacing Dr. H. Sandiaga Salahuddin Uno, B.B.A., MBA., Iman Santosa from the Ministry of Tourism and Creative Economy briefly discussed “The Rise of Digital and Creative Economy”. This discussion illustrates the important role of government in embracing economic changes triggered by digitalization and creativity.

The first speaker, Dr. Kilala Tilaar, discussing the theme “Downstreaming Beauty Innovation in the Digital Era”. Her presentation was inspiring to understand how the beauty industry adapts and innovates in facing the ever-growing digital era.

Meanwhile, Mrs Mariama Trawally Sawo delivered material on “Understanding the Digital and Creative Economy”. Her presentation leads to a deeper understanding of how the digital and creative economy affects various aspects of life and business.

This conference provides a valuable forum for participants to exchange views, experiences and innovative ideas in responding to the challenges and opportunities offered by the digital and creative era. It is hoped that the collaboration and cooperation that occurs from this event can produce solutions that have a positive impact on economic and business development in the future [sha/UB PR/ Trans. Iir].