Business Administration, University of Australia, and Lokapoin Held 3IN1 Program

Photo Prof. Anton Kriz Ph.D as Associate Professor in Innovation Management Australia National University

The D3 of Business Administration Study Program, Vocational Faculty, Universitas Brawijaya held a 3 in 1 event program with the theme “Leveraging Triple Helix Dynamics in Social Media Marketing”.

This activity is one of the supports for the Social Media Marketing course at Widyaloka Building, Universitas Brawijaya.

This event was attended by three speakers including Associate Professor in Innovation Management Australia National University, Assoc. Prof. Anton Kriz Ph.D, Startup Co-Founder Lokapoin Indonesia & Content Creator Keke Genio

This 3 in 1 program was held for three consecutive days (20/5-22/5/2024) in the Widyaloka Building and Central Building 1.1, Faculty of Agriculture.

The “3 in 1” program is a synergy activity between three parties, namely internal UB lecturers, overseas lecturers (visiting professor/senior lecturer) and practitioner lecturers from the business and industrial world (DUDI).

This program focuses on practical teaching from foreign lecturers and practitioner lecturers.

In addition to improve the quality of learning, the 3 in 1 program aims to be a means of strengthening collaboration with the visiting professor/senior lecturer’s home university as well as the industry/company of the practicing teacher.

This event is an interactive lecture activity containing knowledge sharing of branding on social media, especially for students who want to enter the world of social media marketing and influencers.

For a brief timeline for the next three days. The first session in the morning will be Anton Kriz Ph.D as the speaker with material “Your Challenges Crafting Your Superpower” and “Discover; Understanding Your Social Media Value Proposition” for the first day, then the second day with material “Define Segmenting, targeting, and positioning you”, and “Develop: Crafting the prototype and persona”.

On the third day with material “Deliver: Diffusing a better version of yourself” and “Your Outcome Brand you in the AI World”.

The 3IN1 Program class was attended by 200 fourth semester students of the D3-Business Administration Study Program and the internal lecturers involved in UB Vocational Education Faculty were Mrs. Susilowati, S.Sos, M.AB (Lecturer at Vocational Faculty, Universitas Brawijaya)

Meanwhile, in the second session in the afternoon, Keke Genio as the second speaker will deliver material on “Strategic Influencer Marketing” and “Content Optimization for Social Media” for the first and second days, then continued with material on “Personal Branding on Social Media” and “Fundamentals of Design for Social Media Branding” on the third day.

“With this active collaboration, it is hoped that it will have a positive impact on the development and improvement of the quality of education at Universitas Brawijaya so that graduates from the D3 Business Administration study program will be able to better understand the needs of the business/industry world and the profile of graduates will be in line with the needs of the business/industry world. With this activity, it can also be used to introduce the D3 Business Administration Study Program to the outside world so that it becomes better known and has a good impact to Universitas Brawijaya,” said Tri Mega Asri, S.Sos.M.I.Kom as the head of D3 Business Administration Study Program. FV UB. (*/OKY/UB PR/ Trans. Iir)