Dr. Anthony ChalkleyCommunication Science Department, Faculty of Social and Political Science Brawijaya University organized a guest lecture on "Marketing Communication and Advertising". The event which was organized at Nuswantara Auditorium on Wednesday (03/Oct/2018) invited Dr. Anthony Chalkley as the speaker who is a lecturer of Humanities and Social Science from Deakin University, Australia.
The guest lecture which was a series of 3 in 1 program at the department discussed abou the current marketing strategy which is no longer carried out in integrated ways or one way but in two ways and is communicated interactively into the consumers.
Marketing strategy with advertising need cost which is not small. Therefore, new media application elaborated with Integrated Marketing Communication (IMC) become good strategy with 'things going viral'.
"Viral marketing is capability to make consumers to tell each other on products, services, or websites so that able to reduce advertising cost," said Thony. His familiar greeting, as the speaker.
In the guest lecture, Thony mentioned advertising doesn't have to be something viral although that is good to attract consumers. There is something called as "bad advertising is good advertising". An advertising is good if consumers can accept the communication message properly and they understand the purpose of the ad that aired.
There are some important things which cannot be missed in creating ads. When creating an ad, what the ad maker has to do is giving the meaning to the adverstisers. "In creating an ad which has meaning, it means we shall pay attention such things as noise, content as well as cultural association," said Thony. [02/Fariza/Humas FISIP/Humas UB/trans. Denok]