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To Strengthen Publication, To Increase the Image

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Submit by humas3 on December 13, 2013 | Comment(s) : 0 | View : 4142

On Friday (13/12), the Public Relations (Humas) of Universitas Brawijaya (UB) Holds a seminar entitled Strengthening Institution Branding. This seminar is held in Kusuma Agrowisata and participated by the representatives from all faculties and working units in UB. In addition, it is also attended by the journalists of printed and electronic media in Malang.

The seminar is opened by the Rector of UB, Prof dr Ir Yogi Sugito. In his speech, Yogi said a few important things related to the commendation from the Directorate General of Higher Education.

There are three important things; to increase the quality of all areas whether in education services and others. Later, the generalization of education opportunity in all areas in the society. And lastly is to build positive image in public.

The last thing is explained by Yogi that in UB there are a lot of positive things that must be known by the society. If without good and maximum publication,  then something positive cannot be well known by them.

"Strengthening the people view to an institution usually begun from people view to a person in that institution. If someone inside an institution can build and do publication to the society, then slowly people view to the institution is also better. Good people view later will build positive institution image in the society,” explained a Professor in Faculty of Agriculture (FP) UB. [ponda/translated by agung ppti]

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